
Our partnership with the Green Bay Packers:
The Green Bay Packers, along with WAOW-TV, WYOW-TV, WFRV-TV, WTMJ-TV, WKOW-TV, WXOW-TV, WQOW-TV, WJMN-TV & WQDS-TV enter year five of a comprehensive broadcasting partnership recently extended through the 2011 season that provides year-round Packers programming, in addition to preseason games, to fans throughout Wisconsin and the upper Midwest.
Regarded as an NFL model for year-round brand extension, the partnership produces the most comprehensive and varied team programming in the Packers 78-year broadcasting history.
The Lambeau Field Atrium is the site of the Atrium Broadcast Center, a television studio that serves as a hub for regular on-site programming by partner TV stations, including news, sports and/or weather, throughout the year.
The broadcasting package includes:
In addition to WAOW-TV & WYOW-TV, the network includes: WFRV-TV/CBS, Green Bay; WTMJ-TV/NBC, Milwaukee; WKOW-TV/ABC, Madison; WXOW-TV/ABC, La Crosse; WQOW-TV/ABC, Eau Claire; WJMN-TV/CBS, Marquette, Mich.; and KQDS-TV/FOX, Duluth, Minn.
The partnership also provides the Packers an opportunity to salute Wisconsin's high school athletes as well, through supporting messages during broadcasts of the WIAA basketball tournaments and other prep events.
| Kevin Harlan, Play-by-Play Announcer | |
| Has called regular-season games for CBS Sports since 1998 after four years with Fox (1994-97) and is regarded as one of the finest at his trade in the country. A veteran broadcaster, also "voices" NCAA Tournament basketball games for CBS, as well as NBA games for TNT. Owns a unique perspective on Packers football, having been raised in Green Bay. | ![]() |
| Rich Gannon, Color Analyst | |
| The 18-year NFL veteran and former league MVP enters his second year in the Packers' preseason television booth. He officially retired from football in 2005 and teamed with Harlan for CBS Sports NFL broadcasts; he will again be paired with Harlan during the 2007 regular season. | ![]() |
| Larry McCarren, Pregame Analyst | |
| Enjoyed a 12-year career at center in Green Bay (1973-84) and is a member of the Packers Hall of Fame. Is well known to Packers fans from his role as analyst on the Packers Radio Network, a position he's held since 1995. He also serves as co-host of The Mike McCarthy Show and previously co-hosted Inside 1265, the official television program of the Packers. | ![]() |
| Jessie Garcia, Sideline Reporter | |
| A Wisconsin native and 13-year veteran of WTMJ, is familiar to Packers fans in the state through her outstanding coverage of the team. She co-hosts The Mike McCarthy Show with McCarren, and previosly co-hosted Inside 1265, the official television program of the club. Prior to her tenure at WTMJ, she worked at WISC-TV in Madison, Wis. (1992-93). | ![]() |