MADISON, WI (PRESS RELEASE) - For the second consecutive year, Wisconsin Intercollegiate Athletic Conference (WIAC) women's volleyball teams will participate in a "Dig for the Cure" promotion in cooperation with the Susan G. Komen Foundation to support Breast Cancer Awareness.
Each of the nine WIAC teams will be involved in at least one "Dig for the Cure" event during the month of October. Student-athletes will solicit donations along with pledges for their own team's digs with all of the proceeds being donated to the Madison Area Susan G. Komen Foundation. The average number of digs for each WIAC team is close to 20 per set. During last year's promotion, WIAC teams raised $17,347 for the foundation.
The following WIAC matches will feature the "Dig for the Cure" promotion: UW-Stevens Point at UW-River Falls (Oct. 3), UW-Platteville at UW-Whitewater (Oct. 6), UW-River Falls at UW-Eau Claire (Oct. 7), UW-Oshkosh at UW-La Crosse (Oct. 7), UW-Stout at UW-Superior (Oct. 7), UW-Eau Claire at UW-Stout (Oct. 14), UW-La Crosse at UW-Platteville (Oct. 14), UW-Whitewater at UW-Stevens Point (Oct. 14), UW-Platteville at UW-Oshkosh (Oct. 21).
Various promotional activities will take place at each match to raise awareness and funds for breast cancer research. Spectators are encouraged to wear pink in support of all those affected by breast cancer.
"Dig for the Cure" was started in 2003 by University of North Carolina-Charlotte volleyball coach Lisa Marston as a way to raise money for the Susan G. Komen for the Cure Foundation, a national organization that raises money for breast cancer research.
Since its inception, "Dig for the Cure" has become a nationwide event, with college conferences throughout the country raising money for their local Susan G. Komen affiliate.# # # # #