Italy minister defends boost for McDonald's burger - WAOW - Newsline 9, Wausau News, Weather, Sports

Italy minister defends boost for McDonald's burger


ROME (AP) -- Italy's agriculture minister is defending his sponsorship of McDonald's new all-Italian burger amid criticism that he is selling out to a multinational and sacrificing Italy's culinary reputation in the process.

Minister Luca Zaia has argued that McDonald's new McItaly burger -- using all Italian beef, Asiago cheese and artichoke spread -- will pump euro3.5 million ($4.9 million) more a month into the pockets of Italian farmers grappling with tough economic times.

But for a country that gave birth to the Slow Food movement a quarter-century ago and prides itself on its varied and healthy culinary repertoire, Zaia's enthusiastic support of McDonald's has been hard to swallow.

(Copyright 2010 by The Associated Press. All Rights Reserved.)

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