Shirt company's longer T keeps assets covered - WAOW - Newsline 9, Wausau News, Weather, Sports

Shirt company's longer T keeps assets covered

MILWAUKEE (AP) -- Tired of crouching plumbers showing you a side of themselves you'd rather not see? A Wisconsin apparel company says it's here to help.

In an effort to protect men from being the butt of fashion jokes, Belleville-based Duluth Trading Co. has been selling T-shirts that are three inches longer than standard shirts. The so-called "Longtail T" is meant to give guys a little extra coverage in the back.

The idea seems to have caught on. Duluth Trading says it's on pace to sell its millionth Longtail T this month.

And to show that it means no offense, the company is offering all plumbers a free Longtail T-shirt on April 25.

Belleville is in southwest Wisconsin, about 20 miles south of Madison.

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