New fundraisers help CVA in a competitive non-profit environment - WAOW - Newsline 9, Wausau News, Weather, Sports

New fundraisers help CVA in a competitive non-profit environment

by Colby Robertson

WAUSAU (WAOW) -- Wausau's Center for Visual Arts is reinventing the way they fundraise developing new and unique ideas to keep up in a competitive non-profit environment.

The Center for Visual Arts is getting creative hoping some new fundraising efforts will not only sustain the organization, but help it and the visual arts community in Wausau grow.

CVA Executive Director Katie Crotteau says, "With this exhibit Art from the Park, wood was donated. It's all trees that fell from Marathon Park, all local and regional wood workers created the pieces in the gallery her and everything that is for sale is donated by the artists."

CVA has been a staple of Wausau's 400 Block for years. They work primarily as a membership based non-profit but they also depend on grants, scholarships and other donations. Funds that have lately decreased making the center's mission to promote visual arts more difficult.

Crotteau says, "We're completely independent so I don't think the community realizes that we do all of our own fundraising and we're not supported by the United Way or the performing arts center."

CVA Board Member C. Ann Dietrich says in order to keep up with other local non-profits they have to get creative. That's why she and other volunteers are working to give their upstairs classroom a facelift hoping to not only reinvent their fundraising efforts but the way they educate area youth.

Dietrich says, "With the arts in the schools kind of in jeopardy we need to be a force in the community to encourage art, especially the visual arts at all ages."

Whether it's through individual donations, sales at the gift shop or gallery, the CVA is crunching numbers like many local non-profits.

Dietrich says, "I work on many volunteer boards and it's a constant issue on many volunteer boards, where are we going to generate the funds that we used to have several years ago and just aren't there, aren't available, so we're trying to reinvent ourselves."

They will hold a brand new fundraising event at the gallery October 9th from 6 p.m. - 9 p.m. It's an event that will combine, art, wine and food tasting from four areas of the world. So they will have food and wine from South America, Europe, Wisconsin and California.

Online Reporter: Colby Robertson

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