Antigo Area Shoppers Guide closes - WAOW - Newsline 9, Wausau News, Weather, Sports

Antigo Area Shoppers Guide closes


By Bonnie Shelton

ANTIGO (WAOW)--The Antigo Area Shopper's Guide printed its final edition on December 1st. For many, the news came as a shock.

A small sign in the empty store-front window is all Antigo residents have to explain the loss of a community staple.


City Administrator Dale Soumis says he was shocked when he heard the news.

"As of last Wednesday everything seemed like it was right one track...and then Thursday morning we found out they were closing the doors," he said.

Soumis doesn't know why the shopper closed down. Calls to the paper's owner, Journal Community Publishing Group, were not returned.

According to Echo Media, over 11,000 people received the Shopper every Wednesday.

Rick Hurlbert is the store manager at Lakeside Pharmacy. The store has used the Shopper to advertise for years. He said it will be missed.

"We used them probably once a month or once every two did make a difference because they got to other places that a regular advertisement doesn't get to."

City officials don't know if a new paper will take over in the Antigo Area Shoppers Guide's place.

Online Reporter: Bonnie Shelton

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