After the Packers beat the Falcons last Saturday, Packer fans started to plan N.F.C Championship game parties.
Trig's grocery store in Stevens Point benefits from that.
The butcher says they're selling double what they normally do.
Steaks and hamburgers remain top-seller. Shoppers also stock up on beer and other beverages.
"Well, this kind of atmosphere is very predictable. They really don't change a whole lot from whether it be a Brewer game, a Packer game, a Bucks game. It's a celebration. It's family getting together to celebrate,"Trig's Store Director Jim Schikert said.
The store director says workers are building a Super Bowl display, because they have high hopes the Packers make it to the big game.