BARABOO, Wis. (PRESS RELEASE)– In conjunction with the Green Bay Packers, McArthur Towel & Sports – a WinCraft company, has unveiled the design of the new Packers Titletown Towel in commemoration of Super Bowl XLV.
The new towel features the Super Bowl date, location and Titletown slogan. The Packers' logo is the center point of the commemorative item.
"We are excited to offer this rally towel for all of our faithful fans," said Kandi Goltz, Green Bay Packers game and fan development manager. "We want fans to display the G-Force pride to help the team get ready for the biggest game of the year."
The original Title Towel debuted in the fall of 1996 and followed the Packers to their Super Bowl XXXI Championship in 1997. This piece of gold-waving terrycloth became a must-have item in the Midwest and was embraced by Packers fans across the nation.
"The Titletown towel is back and Packer fans will now have an opportunity to own another piece of Super Bowl history," said Gregg McArthur, president of McArthur Towel & Sports. "The fan towel has become a great football tradition."
The Titletown Towel will be available at the Packer Pro Shop, Shopko and other fine retailers.
In addition to fan towels, McArthur manufactures the official Super Bowl Trophy Towel that will be distributed to the winning team's players and coaches during the on-field celebration. The Trophy Towel is a 24" x 42" heavy weight, high quality towel created exclusively for Super Bowl XLV. This premier collectors' item will also be available in retail stores and on NFLShop.com.
For a media sample kit, please contact Lexie McArthur.
About McArthur Towel & Sports – A WinCraft Company
Founded in 1885 in Baraboo, Wis., McArthur Towel & Sports, a WinCraft Company, has grown from a manufacturer of athletic towels to a full-distribution and marketing operation. After joining WinCraft Inc in 2010, McArthur towels continue to be used on the benches by professional athletes and can be found throughout retail stores across the United States. As the longest-running NFL licensee and a recognized leader in licensed retail and promotional products, WinCraft has more than 300 licenses and excels in producing top-line licensed products for every retail-selling season, hot market and major event.
Courtesy: McArthur Towel and Sports