Taco Bell fights back on beef lawsuit with ad push
Taco Bell is launching an advertising campaign to fight back against a lawsuit that claims its meat filling isn't beef.
The fast-food chain is running full-page print advertisements in several national major papers and online ads Friday to "set the record straight," it says.
The ads say, in huge letters, "Thank you for suing us. Here's the truth about our seasoned beef." They go on to outline the meat's ingredients.
The class-action lawsuit was filed late last week. It claims the chain falsely advertised its product, which it labels "seasoned beef." The suit alleges that the company actually uses a meat mixture with binders and extenders that don't meet requirements to be called beef.
Taco Bell denies the accusation and said it plans to take its own legal action.
(Copyright 2011 by The Associated Press. All Rights Reserved.)