ROTHSCHILD (WAOW) -- Dozens of classic cars filled the parking lot of The Bar in Rothschild for a car show, but the owners of this truck weren't there to win a trophy. Instead they said they're goal was to deliver a message.
"Well, ultimate sacrifice is all about honoring the past and present soldiers, and a voice for a multitude of people, going around and just thanking them for their service," said President and Co-Founder, Bob Cankar.
President and Co-founder of the Ultimate Sacrifice, Bob Cankar, said he designed the 1941 Chevy Pro Street Pick Up to honor those who fought and died in the military.
"It's very important that people need to realize that our soldiers are out there every day laying their life for us and for our freedom," said Cankar.
He said he came up with the idea after visiting the Middle East Conflicts Wall Memorial in Illinois. They said the truck may be small, but it has a big meaning.
"It's a truck with a mission. It's just the message that's on it, it's thanking, you know there's a message here, we'll soon be celebrating the 10 year anniversary of 9/11, and it says never forget," said Co-Founder, Meg Cankar.
Veteran Randy Weirtella said, to him, this truck hits close to home.
"I have a proud history of before me, all me, through me, and even past me, of being in the military, so I can look at all the different pictures and see which ones are for which war," said Weirtella.
The Cankars said they hope their program grows, so the traveling memorial can touch the lives of service men and women, and their families, across the country.
"It's too good just to have it in a small location," said Meg Cankar.
There will be a fundraiser for the Ultimate Sacrifice on Saturday, August 6th. The Canker's say the proceeds will go to a new trailer, so they can travel across the country with the truck.