Nielsen Dies At 92 - WAOW - Newsline 9, Wausau News, Weather, Sports

Nielsen Dies At 92


(CNN)--Arthur C. Nielsen Junior, the man behind the T-V ratings firm, died Monday at his home in Winnetka, Illinois.

His father invented the system that measured television viewing habits -- but Nielsen was responsible for its growth.

Nielsen became the company's president in 1957, took over as chairman in 1975 and then retired in 1983.

Nielsen was 92-years-old.

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