Northern Lights Snowshoes a natural fit for central Wisconsin - WAOW - Newsline 9, Wausau News, Weather, Sports

Northern Lights Snowshoes a natural fit for central Wisconsin

Posted:

MEDFORD (WAOW)--Winter weather is just around the corner and a pair of brothers are helping make the snowy season more fun. Brent and Brian Hallgren are the two-man operation behind Northern Lites Snowshoes.

"We just kind of fell into it," said Brian. They twins took over the company in June. The snowshoes are marketed as some of the lightest in the world--and the Hallgrens said they have a following.

The brothers are avid snowshoers and were using the product before they bought the company. "It's a passion spilling over into a business," said Brian.

They put together each pair, some steps completely by hand, at their warehouse in Medford. The Hallgrens said the main features that make their snowshoes so light and so fast are aluminum alloy frames and easy-on, easy-off bindings.

There are seven different versions of Northern Lites, ranging from designs made for racing, to those made for search and rescue teams.

"It's a great activity. We're passionate about running on them, walking on them," said Brian.

For a complete list of products and retailers, visit their website: http://www.northernlites.com/

Online Reporter: Bonnie Shelton

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WAOW. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service and Mobile Privacy Policy & Terms of Service.

Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Chief Engineer Russ Crass at 715-842-2251. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at fccinfo@fcc.gov.