Consumers use social media to lash out at new Black Friday hours
OMAHA, NE (CNN) -- Some consumers are taking to social media to oppose earlier Black Friday hours at some major retailers.
Anthony Hardwick, a Target worker in Omaha, Nebraska, is opposing his company's plan to open at midnight on Black Friday.
"You know I think it's a little unreasonable to expect their employees to come into the store at 11 p.m. and still operate under the assumption that they'll somehow be able to have a Thanksgiving dinner," said Hardwick.
As of Wednesday morning, about 100,000 people had signed his online petition asking the company to open at 5 a.m. instead.
Target responded, saying "We have heard from our guests that they want to shop following their Thanksgiving celebrations rather than only having the option of getting up in the middle of the night."
Other online petitions are urging major retailers and shoppers to keep Black Friday on Friday.
Macy's, Best Buy and Kohl's also plan to open at Midnight Friday.
Wal-mart plans to open at 10 p.m. Thanksgiving Day. Toys R Us is opening at 9 p.m.
Some college students say it works for them.
"(It's crazy.) College students we can go, we can stay out late, but getting up early is what's difficult. (Yeah.)"
One shopper says the workers should be thankful to have job.
"I wouldn't be squawking too much about that."
The National Retail Federation says the number of people who shop on Thanksgiving -- both online and in stores -- rose to 22.3 million in 2010.
That's about double the amount just five years earlier.