WESTON (WAOW)--Stores are pulling out all the stops to get customers in the door on the biggest shopping day of the year. Target in Weston will open at midnight on Black Friday hoping to catch seasonal spenders before they hit the hay.
But even the promise of a good deal can't convince some consumers. "I'm going to avoid it at all costs," said shopper Deb Smith of Wausau.
Long lines and huge crowds are major deterrents for some. Although Target employees declined an on-camera interview with Newsline 9, they did confirm the store will open at midnight--hours earlier than in years past. That means employees will have to come in earlier, too.
But one local business owner said she won't be setting her alarm earlier to entice shoppers because her customers don't expect it. "They usually come to us and tell us it's been crazy at this store and I waited in line this long at this store I want to come here for some relaxation," said Nicole Chickering, owner of Nicole's Boutique in Weston.
Chickering said she wouldn't ask her employees to sacrifice time spent with their families on Thursday evening in order to open the shop early for Black Friday. "I certainly respect the time they want to spend with their families and I would like to spend some time with my family, too."
But she will be offering some special promotions and giveaways for shoppers who enter the store on November 25th.
Several shoppers told Newsline 9 bad memories from Black Fridays past will keep them from stores, but there will no doubt be a swarm of shoppers outside Target waiting for a good deal next Friday.