Small business Saturday in Wausau - WAOW - Newsline 9, Wausau News, Weather, Sports

Small business Saturday in Wausau

WAUSAU (WAOW) -- It was the biggest shopping weekend of the year -Black Friday followed by Cyber Monday.

But Saturday was dedicated to the smaller, local stores.

Small Business Saturday is a nationwide movement advertised with the help of American Express.

And stores in Central Wisconsin are taking advantage of the extra customers.

"We bought her ski's in the past up here, the customer service was just unbelievable and that's why we come back," Shopper Jon Russell said.

Jon Russell and his daughter Emma were shopping for the holidays at Shepherd and Schaller in Downtown Wausau.

"Local businesses are the backbone. The big stores are going to be there and like I've said in the past it's the customer service and supporting are local businesses which are the key to the economy," he said.

Shepherd and Schaller is locally owned and Owner Rob Shepherd said they can compete with the big chains.

"We have discounting on items store-wide, so were trying to energize folks to get ahead of their holiday shopping," Owner Rob Shepherd said.

And like Shepherd and Schaller, other stores around the area were also taking part in Small Business Saturday and so were the customers.

"You walk in here, everybody is pleasant, there's nobody pushing, shoving, their willing to talk to you and you can enjoy the atmosphere of knowing your helping somebody else's business stay alive," Customer Joy Glodowski said.

Randy Verhasselt is the co-owner at Evolutions in Downtown Wausau.

He said there's just some things you can't find at bigger chain stores,"It's like the whole 'Cheers' mentality, everybody knows your name and I really think that's important. We know what our customers are looking for and they are able to express to us what they need, where at a big box store you're not always able to do that."

"Certainly the next 30 days till January 1st are critical, it is a great barometer as to how the season gets kicked off," Shepherd said.

They said the holiday season is the most important time of the year.

"Kind of get back to how Christmas was when we were all kids. To see presents being opened up on Christmas morning that we're actually a lot of thought given to and that they really thought about the person that they were giving to and what they purchased for them."

Online Reporter: Christine Souders, Newsline 9

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