University of Wisconsin top licensing record - WAOW - Newsline 9, Wausau News, Weather, Sports

University of Wisconsin top licensing record

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MADISON, Wis. (AP) -- The University of Wisconsin football program is enjoying the benefits of two consecutive trips to the Rose Bowl with record-breaking sales of trademarked University of Wisconsin merchandise.

The university says the sales in the 2010-2011 fiscal year mean that students will receive more money for need-based financial aid.

Gross royalties of licensed merchandise in 2010-11 were $3.3 million, the largest total in the history of the Wisconsin licensing program. It's also a 36 percent increase over 2009-10's figure of $2.4 million.

Half of the funds generated go directly to financial aid as need-based Bucky Grants, which are targeted for undergraduates.

Overall, UW ranked third among Collegiate Licensing Corporation's Big Ten clients.

(Copyright 2012 by The Associated Press. All Rights Reserved.)

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