MILWAUKEE (AP) -- No more slogans. No more logos. Just fun.
That's what the Wisconsin Department of Tourism is concentrating on to promote the state. Tourism officials hope one of the directors of the outrageous comedy films "Airplane!" and "The Naked Gun" can amp up the fun in a new tourism commercial that will start airing Wednesday in Milwaukee, Green Bay, Chicago and Minneapolis-St. Paul.
Wisconsin native David Zucker directed the 30-second commercial he describes as "undignified."
The "Winter Wonderland" commercial features the Milwaukee Symphony Orchestra performing the winter classic as snow gently falls. Things veer out of control from there.
Zucker now lives in California. He says Wisconsin's wacky people and their ability to laugh at themselves makes them different.
(Copyright 2012 by The Associated Press. All Rights Reserved.)