What's next for the Soul Train brand? - WAOW - Newsline 9, Wausau News, Weather, Sports

What's next for the Soul Train brand?

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WASHINGTON (AP) -- Before the death of Don Cornelius, a group of black entrepreneurs had begun reviving "Soul Train" and carrying it beyond line dances at parties and television reruns.

What can be done with the iconic dance show that hasn't had a new episode in six years? Will the soul of "Soul Train" carry on, or drift into history?

NBA legend and entrepreneur Earvin "Magic" Johnson created Soul Train Holdings, LLC when he bought the "Soul Train" library and brand last year. He says "Soul Train" will last a lifetime.

CEO Kenard Gibbs tells The Associated Press the holding group is discussing a "Soul Train" television variety show, talking with writers about taking "Soul Train" to Broadway, looking into film and book deals and, in 2013, launching the first "Soul Train" cruise.

(Copyright 2012 by The Associated Press. All Rights Reserved.)

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