Briq's Soft Serve welcomes back Spring with grand re-opening
It's a 28-year tradition to open in February that has worked well for Briq's Soft Serve's owners. The founder Dan Briquelet got the idea after the grand opening of the first Briq's in Wausau back in 1985. Today, we talked with the owner's daughter. She remembered the first grand re-opening years ago.
"It was a blizzard. We had to push the first customer out of the parking lot," says Holly Briquelet Miller. " So that's our tradition we usually open a couple stores this early. There are people after a cold Wisconsin winter that are certainly happy to stand in the cold and get ice cream this early."
After a long Wisconsin winter it would appear that Briq's is a favorite among many. Many adults and children ate ice cream. A couple of customers made it their priority to be first in line.
About half of the Briq's stores are open this weekend. If you want to get a taste look for their stores in Wausau, Weston and Mosinee.