David McGowan, known as "Red", started Red's Market more than 70 years ago. Back then, not much else was around. But now, right across the street sits the Weston Power Plant.
"It has added to our community, a lot of jobs and it's added a lot of new customers," McGowan said.
The plant has evolved during the past two decades, adding more units throughout the years. And now, Wisconsin Public Service leader want to improve it even more. On Monday, they requested approval to install a $250 million pollution control device.
Leaders say that device would reduce pollutants caused by that plant by 90 percent.
"We're hoping this technology is very flexible and can meet the different regulations over the next few years," Jayme Campenhout, Program Manager for WPS said.
Campenhout says the project would last roughly three years and create more than 250 jobs.
"There will be a number of positions at the plant that will become permanent associated with operating and maintaining the system," Campenhout said.
Surrounding communities welcome the project. Leaders in the Village of Kronenwetter say more jobs would benefit the area.
"A project like this is only going to improve the air quality, and the quality of life for folks," Randy Fifrick, Kronenwetter's Community Development Administrator said.
But, there is a downside. WPS reports the project would cost its customers roughly three dollars more per month. That would start in 2016 and last for 19 years. A price, Red says, is worth paying.
"Anytime they control pollution it's a good thing," McGowan said.
WPS officials say the Wisconsin Public Service Commission has six to nine months to make a decision. If the project is approved, construction will begin next year.