Last year, December 12th was just another day. But in 2012, Packers fans will have something new to celebrate.
Jennifer Brilowski said it all started as a joke.
"I just wanted to have fun with it and have a place for Packers fans to come together," said Brilowski.
More than 10,000 Facebook likes later, her little joke has turned into something a whole lot bigger. After months of hard work, December 12, 2012 will officially be known as Aaron Rodgers Day.
"I think we play the Bears that week so it will be an amped up practice," said Packers quarterback Aaron Rodgers.
"I knew it had the potential to be big and I knew that I could do it but I didn't expect all of this," said Brilowski.
That included a chance to meet number 12 himself at a special ceremony in Green Bay.
"Everybody wanted to know and he smells good," said Brilowski. "He was just nice. He was very gracious and humble about the whole thing."
Brilowski isn't the only Rodgers fan in the family. Her daughter Eleanor Knippel said she's had a crush on the quarterback ever since she first saw him on TV.
"When I meet him, I'm going to run up to him and squeeze him as hard as I could," said Eleanor.
The seven-year-old watched closely as her mother put together the plan.
"I was pretty proud," said Eleanor. "She has been working every single day. It was hard work."
Brilowski plans to do more than just honor the MVP. She's also raising awareness for Midwest Athletes Against Childhood Cancer, which is an organization Rodgers supports. Showing her daughters -- and everyone else -- that doing good can make all the difference.
"Hard work can pay off and it does," said Brilowski. "And it can pay off in a very positive way that you couldn't possibly imagine, like meeting an NFL quarterback."