A new University of Wisconsin-Stevens Point athletics logo will make its debut at the annual Fourth of July Parade in Stevens Point this week.
The centerpiece of this new visual identifier is a purple and gold pointer dog designed to capture the forward-moving, assertive spirit of UW-Stevens Point athletics.
"UW-Stevens Point was using numerous different images to reflect our outstanding athletics program," said UW-Stevens Point Chancellor Bernie Patterson. "We recognize the need for a singular, dynamic, modern look that will be the pride of our university and our fans and supporters. In the words of our Athletics Director Daron Montgomery, we are '1 Point!'"
The Athletics Department will phase in the new logo, which includes the pointer dog, a custom typeface and a new interlocked "SP." All newly purchased athletics equipment, apparel and products will feature the new look. One of the first changes will be the floor of Quandt Fieldhouse, home of Pointers men's basketball, which is scheduled for refinishing this summer.
Athletics Director Daron Montgomery says beloved mascot Stevie Pointer will continue to entertain at games and make public appearances on behalf of the university.
"Stevie has always been a fan favorite, and we want our mascot to continue to be active," Montgomery said. "When we talked with student-athletes, coaches, alumni, fans and current and incoming students about a logo, they were more inspired by a graphic, strong representation of a pointer, rather than a character."
The university engaged the services of The Joe Bosack Graphic Design Co. of Pottsville, Penn., to design the new mark. The company has created identities for the National Basketball Association, National Hockey League, National Football League, Major League Baseball, WNBA and Coca-Cola, as well as for dozens of individual teams and universities.
Media outlets requesting UW-Stevens Point Athletics logos for reproduction may contact UW-Stevens Point Sports Information at 715-346-2840 or University Relations and Communications at 715-346-3046
UW-Stevens Point is a member of NCAA Division III and the Wisconsin Intercollegiate Athletic Conference (WIAC).
Courtesy: UWSP Sports Information