The end of summer means fair season is also coming to an end. But not before the Central Wisconsin Fair kicked off in Marshfield.
The fair is celebrating its 110th anniversary and with it, some big names in country music. But for Marshfield, it helps boost the local economy.
"The fair has a huge history in Marshfield, it's been a part of this community for so many generations," Central Wisconsin Fair President Wayne Schulz said.
For more than 100 years, the fair has meant animals, food and fun.
"We're going to pet some animals and we might go on some rides," Ashley Cannon of Marshfield said.
But for the city of Marshfield, the fair means much more than that.
"Every year we go into the fair hoping it's a big boom to the Marshfield economy," Schulz said.
"You're looking at tens of thousands of people over a six day period of time, coming and visiting Marshfield and spending money here," Marshfield Area Chamber of Commerce and Industry Executive Director Scott Larson said.
Fair organizers say they expect more than 130,000 people through the weekend, and city leaders say that means hundreds of thousands of dollars for the local economy.
Big names in country music certainly help. The first act on the ticket--Little Big Town.
"If you can get the more popular entertainment groups to come and perform, that's certainly a draw as well," Larson said.
"It's going to be packed," Schulz said.
Fair goers say it's fun for the whole family.
"We come every year, a couple of times," Nancy Esser of Arpin said.
And those who come back year after year help pump money into the local economy.