The off-road racing course in Crandon is full of excitement. But it's also full of money.
"It's like a gold rush for a weekend. People come in on a Wednesday and don't leave until Monday," President of Crandon Speedway Cliff Flannery said.
Organizers say the World Championships bring in around $8 million every year to the Northwoods economy.
"This track is knows as the best in the world. There's no other like Crandon," Flannery said.
And those who ride here say it's one of a kind.
"When you think of off-road racing, you think of Crandon. It's the Daytona 500 of off-road," racer Bryce Menzies said.
"It's Crandon, it's the big house," off-road racer Jeff Kincaid said.
More than 40,000 people are expected to watch the weekend long event. Mary Kay Mullins is one of them. She grew up in Crandon.
"I was born and raised practically at the track. I love it and it's just part of my life," Mullins said.
Mullins says her father raced, and they both worked for teams at the track.
"It's something you can bring your whole family to and have a great time," Mullins said.
The big races are held this weekend. That's where winners will be crowned World Champions.
"Nothing like it—you can have a bad year all year, but come to win at Crandon and it's all better," Kincaid said.
More snow, freezing rain, sleet, and wind on the way.
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