Shoppers headed to Plover Sunday morning for the grand opening of the new T.J. Maxx store.
Doors opened at 8 a.m. in the Crossroads Commons Shopping Center.
The store had long lines as customers stopped in to see what the store had to offer.
People told us as the area grows, it's becoming more of a shopping destination.
"This will mean more trips here for us definitely, because we try to come as often as we can but a lot of the times, we'll go to Wausau versus coming here, but now we might hit both spots because they're really very close," said Paula Gray of Antigo.
Shoppers said they hoped to see more stores and jobs come to the area.