Winter weather expected to slow holiday shopping - WAOW - Newsline 9, Wausau News, Weather, Sports

Winter weather expected to slow holiday shopping


With winter weather on its way, Brody Rice says he isn't expecting to see a lot of customers in his store.

"I'm definitely expecting it to be slower tomorrow," said Rice.

Rice says his custom jewelry design store in Plover does a large portion of its yearly sales during the holidays.

"It's just a big time that people like to buy gifts for significant others, and jewelry is – it's a bigger item," said Rice.

Unfortunately for Rice, the expected storm will hit right at the end of the important holiday season.

Even the big box stores, like Target, say they're expecting less traffic.

"We're going to anticipate that tomorrow is going to be pretty slow," said Mallory Pote of Target in Stevens Point.

It's not just businesses feeling the effects of winter weather. Those last minute shoppers say they're in some trouble.

"It's coming down to crunch time," said Julie Devlin of Plover.

Devlin just started her holiday shopping, but she says buying those gifts will have to wait.

"Probably stay home, make some more cookies," added Devlin.

But as the snow clears, retailers say they're hopeful they'll see more customers.

"Maybe they won't shop tomorrow, but maybe all those people will shop in bigger forces on the weekend," said Pote.

"If they can't make it tomorrow, they'll come another day," said Rice.

After all, customers still need to make sure there are gifts under the tree this Christmas.

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