Shopping frenzy comes to Wisconsin - WAOW - Newsline 9, Wausau News, Weather, Sports

Shopping frenzy comes to Wisconsin

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The shopping frenzy has reached central Wisconsin. Many people braved the long lines all to get their hands on the best bargains.

"Crazy, it's kind of hard to walk around the mall with all these people," said Wausau resident, James Bartholomew.

Hundreds of shoppers hit the stores at the Wausau Downtown Center Mall, with one thing on their minds.

"It's the sale prices," said Michigan resident, Sharon Helgert. 

Sharon Helgert says shopping on the day after Christmas is a tradition for her. 

She came to Wausau from Michigan to visit family for the holidays and says she couldn't miss out on the bargains. 

"I'm very mindful of that too, I'm not one to get out there early and shop, it's just like it's leisure and it's fun and it's my time," said Helgert. 

Sears department store opened early the day after Christmas. Store manager Dean Whipple says they put out special promotions all in an effort to attract a big crowd.

"We had some door busters we also had reduced some prices especially because we're getting ready to take our mark downs on our winter clothing and things like that," said Whipple. 

Whipple says reducing the prices helps convert people from only returning their items, to actually exchanging them for another product. 

According to the National Retail Federation, 10 percent of all gifts will be returned. 

"I came to the mall so I can get an exchange because I got the wrong size at Hot Topic," said Bartholomew.

Experts predict the day after Christmas will be among the top five shopping days of the year. Analysts say last year shoppers spent more than 7 billion dollars following the holiday.

For Helgert, she's just getting started, as she checks her list off, all while getting a bang for her buck. 

Sears officials say they anticipate heavy foot traffic this weekend. Considering it's the first weekend after Christmas. 

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