Local businesses see boost from cold weather - WAOW - Newsline 9, Wausau News, Weather, Sports

Local businesses see boost from cold weather


If you had car trouble the last few days, you're not alone.

"The other night at 2 a.m. after work, one of the ladies' cars wouldn't start. So, we had to get a jump for it," said Karen Rasmussen of Marshfield.

Mike Gardella is a tow truck driver at Badgerland Auto Sales in Marshfield. He said the business has seen an increase in calls during the cold snap this week.

"Cold weather does help us out. It's definitely beneficial to the business. We get more tow calls out of it," said Gardella.

Employees at Badgerland Auto Sales said on a typical day in January, they get about two calls. During this week, they've seen about five more each day.

Gardella said subzero temperatures can cause a variety of problems for drivers.

"In weather, we see more dead batteries, fuel lines freezing, flat tires," said Gardella.

And they're not the only ones benefiting from the frigid conditions. Restaurants that deliver food are seeing an increase, too.

"That's my first thought when it's really cold. Call and get it delivered. Don't go out," said Rasmussen.

Domino's in Marshfield has seen a lot more delivery orders since temperatures have dropped.

"We've easily doubled our amount of sales that we usually do this time of year," said Domino's Manager, Brandon Jackson.

Employees said people just don't want to go outside.

"Other places specialize more in people coming up and picking up the pizzas. When they don't want to go do that, they're going to call a place that delivers, and that's us," said Jackson.

But these businesses have one other thing in common. When the temperatures drop, they're ready to help.

"The drivers love just running around, helping more customers, getting more orders out the door because that's their job. That's what they do," said Jackson.

"It feels good. I like going on tow calls helping people," said Gardella.

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