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North Central Wisconsin is seeing an increase in gas prices. The state average for regular unleaded is $3.54 a gallon.
That's up 18 cents from last week. And some people are looking for other ways to get around.
John Nowaczyk owns Sprocketz Bike Shop in Weston.
He says the rising gas prices have been good for his business.
"Every year the gas prices go up we see an increase and people during the warm months opting to take their bike for short trips to bike to and from work on the nice days, some people get really into it," said Nowaczyk.
Nowaczyk says he chooses to ride his bike too, even though he owns three cars.
"I'm a year round cycle commuter and the bike I use for the winter has extra big tires so I can float on the snow and four or five inches of snow isn't a problem," said Nowaczyk.
Nowaczyk says that's saved him as much as a thousand dollars a year.
"I wish that there was more we can do about it and more people like me can choose the bike on nicer days," he said.
And it's all done to avoid that painful price at the pump.
"Myself just like everybody else would like to know why they're going up so high," said Hatley resident, Jerry Dotson.
"You definitely notice the price increase, you notice it just by filling up the truck," said Marathon City resident, Brian Carr.
Fuel experts say there's a reason for the price hike.
"At this time of year all the refineries in the country are trying to reduce their inventory of what's called winter blend gasoline because there's a mandate for them to get started on producing summer blend gasoline, the summer blend has different additives that are supposed to allow the gas to burn cleaner," said Gregg Laskoski, a Senior Petroleum Analyst for Gasbuddy.com.
And it will probably get worse.
So for now, Nowaczyk is putting the brakes on his car and hitting the pedals on his bike.
"It's part of our lifestyle now, it's unfortunate but we'll just keep going forward." said Nowaczyk.
Gas experts predict the national average will hit somewhere between $3.80 and $4.05 a gallon by April.
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