Road project prompts Wausau ice cream shop to move - WAOW - Newsline 9, Wausau News, Weather, Sports

Road project prompts Wausau ice cream shop to move


The $28 million dollar road project will renovate a Highway 51 interchange in Wausau, between County Road U and County Road K.

"There's a real definite need for new pavement out here, I think everybody can see that, also we're going to be reconstructing  the interchange so that it operates more efficiently," said Wisconsin Department of Transportation Regional Communications Director, Kristin McHugh.

D.O.T. officials said the current layout creates many traffic problems and they said this project will fix them.

"Right now, County K, which is where we are right now, does not have direct access to and from the freeway, after the project is done it will," said McHugh.

The project is scheduled to start in early April and while officials said the changes will improve Wausau's north side, at least one business will have to move.

"It was going to cause us an issue to lose too much of our parking and it was also going to affect the safety of our customers coming up to the service window," said Briq's Soft Serve Owner, Kevin Briqulet Miller.

Owners of Briq's said that's why they're moving their Merrill Avenue location.

"My father in law opened the store 29 years ago, with a dream of the business, but we know it's the best thing for the business," said Briqulet Miller.

The new location will be just up the street and look more modern.

"It'll have a drive thru which is a first for us and we're really excited about that," said Briqulet Miller.

Owners said they hope to open the new Briq's by late summer.

"We're really excited to share what's going on and we're really excited to have a new, bigger better Briq's for them to enjoy," said Briqulet Miller.

The road work and the new Briq's could mean more growth for the city's northwest side.

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