WAUSAU (WAOW) - The Wausau group that organizes and promotes events such as the Wednesday night summertime concerts on the downtown 400 block unveiled a new name and logo on Tuesday.
After 25 years, Wausau Area Events Inc. is now called Wausau Events Inc., or "WE," and its new logo features a tent and the slogan, "Creating Community Through Events."
"We believe that the new branding strategy will strengthen the connection between our organization and the events we produce," Board President Sara Valiska said in a statement.
The tent on the logo has symbolism, board member Jim Rosenberg said.
"A tent that is being set up creates anticipation and excitement for the community as it shows something is going to be happening," he said.
Wausau Events was founded in 1988 and more than 100,000 people annually attend the events it sponsors, such as the Big Bull Falls Blues Fest, Balloon and Rib Fest and Winterfest, Director Kari Rasmussen said.