Sausage maker's export growth in Japan, Korea - WAOW - Newsline 9, Wausau News, Weather, Sports

Sausage maker's export growth in Japan, Korea

Posted:
SHEBOYGAN FALLS, Wis. -

Johnsonville Sausage says its exports of brats and sausages have doubled over the past three years.

  

Strong growth has come from Japan and Korea where the Sheboygan Falls company has increased its sales and marketing efforts. Sausage isn't necessarily new in Asian markets, but the company says it brats and flavored sausages offer something different.

  

Michael Stayer-Suprick, Johnsonville's vice president-international, says slight adaptations are made in each market to appeal to consumer tastes. In Asia, for example, sausages have less salt and spices are sweeter than those sold domestically.

  

The Sheboygan Press says Johnsonville Sausage exports to more than 30 countries with nearly all of the exported products made in Sheboygan Falls.

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WAOW. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service and Mobile Privacy Policy & Terms of Service.

Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Chief Engineer Russ Crass at 715-842-2251. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at fccinfo@fcc.gov.