Wausau area tourism promoter leaving town - WAOW - Newsline 9, Wausau News, Weather, Sports

Wausau area tourism promoter leaving town


The man who helped change Marathon County into a top tourist destination is leaving town. Darien Schaefer helped bring the Badger State Games and Sports Authority to the area, but soon he'll be leaving to help another city.

When Darien Schaefer arrived in Wausau 13 years ago, he knew he liked this place.

"It was March and the air was just crisp and the sun was setting and I was just like this is where I'd love to be," said Schaefer.

He knew how to describe the Wausau area's balance of the outdoors with big city amenities.

"It's just north enough," Schaefer said.

He and his team at the Wausau/Central Wisconsin Convention and Visitors Bureau used that phrase to bring big business to town.

"Some great things have happened in the past couple of years. We're really proud of the Sports Authority and what it means to the community, the acquisition of the Badger State Games, the start of our own marathon," said Schaefer.

The list goes on.

"He served us 13 years of continuous growth and has always served as a professional, something that we're going to sadly miss," said Dale Elliott, WCWCVB Board President.

Schaefer credits the success of the area to his team.

"I can honestly say that I would not have even thought of accomplishing some of these things without the team that's in place," explained Schaefer.

He says that team will continue to help the Wausau area grow.

Schaefer is leaving to join the Geneva Lakes Area Chamber of Commerce as president.

But he says he'll be back to visit.

"I mean it is the best place to play in the snow. I don't know where I would be able to find the great skiing and cross country skiing and just the combination that's here. So I'll be back," says Schaefer.

Schaefer says he will work through November 15th. The Convention and Visitors Bureau is looking for his replacement.

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