Businesses seeing the rush of holiday shoppers - WAOW - Newsline 9, Wausau News, Weather, Sports

Businesses seeing the rush of holiday shoppers


The calender may read November, but Christmas shopping has already begun. Christmas on First brought customers to 11 different stores in Wausau.

"I'll tell you times you could not move in this building there was so many people," said Susan Schaefer, the vice president of River District Antique Mall.

Owners say the store has already seen hundreds of people this weekend trying to get items checked off the list.

"With our store because they're such specialty items people like to get here early and get them otherwise you know you get too close to Christmas all these items are gone,” said Schaefer.

The store says the holiday season brings in 20 percent of its business for the year and owners see a rush of customers toward the end of November.

"The week of deer hunting season that weekend I think a lot of the ladies get out and shop and that is our biggest weekend," said Schaefer.

The antique store isn't alone. According to a national retail federation study, almost 40 percent of holiday shoppers start in November, 15 percent start during the first two weeks of December, and only 5 percent start the last two weeks.

Owners at the Quilting Workshop say those numbers are certainly true for them.

"The product that we sell needs to be made into something typically so our Christmas season starts much earlier," said Kari Bender, the owner of the store.

Owners say their product takes time to create and people start on them early to get a leg up on all that holiday shopping.

The Christmas on First event has be going on for more than 20 years. Organizers say it's grown over time and they hope that continues in the future.

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