Some area businesses prepare for winter - WAOW - Newsline 9, Wausau News, Weather, Sports

Some area businesses prepare for winter


Area businesses are already getting ready for winter. For Briq's Soft Serve shops that means closing up locations for the season, but workers said this year is different.

It may be cool outside, but customers are still lining up to get some ice cream.

"I got a Reese's peanut butter cup flurry, it's my favorite," said Jordyn Kettner.

Jordyn Kettner is one of those customers.

"We go to El Mezcal for Sunday lunch, and then we always come to Briq's afterwards, so, kind of a tradition," said Kettner.

But winter will be here soon and that means many of these ice cream shops will close for the season.

Briq's workers said some already have, like in Rib Mountain and Merrill.

"We got our closing for the year procedure, pretty much we move all the machines out, we clean all the machines," said Jared Porter, Briq's Shift Leader.

Workers said cooler temperatures means slower sales.

"During the summer you're busy from the time you come in to work til the time you go home," said Porter.

But that doesn't mean people stop coming.

"Here you get to, you have so many different options," said Kettner.

Briq's workers said this year people brave enough to fight frigid temperatures have extra time.

The new Wausau Briq's store on Merrill Avenue is set to open in just a few weeks.

"We normally close before thanksgiving, so being open another month is going to be different this year," said Porter.

Customers said they're happy for a little extra ice cream before it gets down right too cold.

Workers said the new Wausau Briq's location is set to stay open until mid-December.

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