Cyber Monday marks the home stretch of a holiday shopping marathon, which has now been expanded to include Thanksgiving Day. That makes five days to test even the most die-hard shoppers.
But now there is a movement that's looking to become an even bigger tradition than the start to the holiday shopping season.
"Us locally this is still a concept that is trying to get out there and become a tradition," said Marketing Director of the United Way, James Peters.
First there is Thanksgiving, then comes black Friday then small business Saturday, cyber Monday, and now giving Tuesday.
"It's an initiative to off set the commercial aspects of the holiday season and getting people to focus back on to helping others and supporting the community," said Peters.
The movement is in its second year and with more than fifty billion dollars spent by shoppers over the thanksgiving weekend, non profits like the Boys and Girls Club are hoping it can bring added meaning to the season of giving.
"I think it's really important for people to know about different opportunities in the community that they can directly impact," said Ashley Demuth, Office Manager for the Boys and Girls Club.
Giving Tuesday isn't just about giving money though. The United Way says any act of giving such as donating clothing or time are equally powerful.
"In and of it's self it might seem like a small act," said Peters "but when you're rallying the entire world to do that one thing, suddenly it becomes a very momentous act."
And with another black Friday weekend mired in fights for the best deal, organizers say giving Tuesday is a way to show the good that can come from the season.
"What if one dollar for every ten you spent on black Friday, instead you gave back to the community that would help a heck of a lot of people," said Peters.