Businesses still busy during winter season - WAOW - Newsline 9, Wausau News, Weather, Sports

Businesses still busy during winter season

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WAUSAU (WAOW) - Even though the Christmas shopping frenzy is done, businesses are still seeing customers fill their stores. Shepherd and Schaller is one of them.

"This is a very busy time for us," said Robb Shepherd, owner of Shepherd and Schaller. "At this time the tourism is picked up, so we have a lot of outside tourists that are coming into the area."

The store sells outdoors equipment and clothing, and owners say winter activities help bring customers in.

"A typical day we could have 200-500 people come in," said Shepherd

The store has rentals too and owners say the equipment flies off the shelves.

"A beautiful day we're rented out all the snow shoes cross country skies alpine skies," said Shepherd.

But where can you go to get a sweet treat after a day of outdoors? Sweet Lola's bakery is featuring some winter creations too.

"I think the customers appreciate that we adopt to the changing seasons," said Lily Ward, a Sweet Lola's employee.

The store makes their flavors based on the season like egg nog, peppermint red velvet and hot cocoa. They're still selling holiday cakes and pies too.

"You can get a cake in the shape of a Christmas tree or a gingerbread house or something," said Ward.

The store is also helping people stay warm this season with some seasonal winter drinks.

"We have special hot chocolates like peppermint, caramel, chocolate chocolate, Kahlua,” said Ward. “It's a lot of fun for those holiday flavors."

So whether you're enjoying the outdoors or want to stay inside, these businesses are taking advantage of this chilly winter season.

Both stores are open all year, but special winter items like at Sweet Lola's will be gone toward the end of the season.

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