Shoppers stock up for the Super Bowl - WAOW - Newsline 9, Wausau News, Weather, Sports

Shoppers stock up for the Super Bowl

Some people in Marathon County spent Saturday stocking up for the big game. 

One shopper said the more finger-food the better.

"Things that are quick that you can grab because you're all watching the Super Bowl," said Stacy Lavongsa of Marshfield. "You're excited and you don't want to have to spend a lot of time in the kitchen."

Viewers on average will spend more than $68 shopping for the Super Bowl, according to a survey by the National Retail Federation. The survey says 77 percent will be buying food and drinks.

The County Market store manager, Mary Gaiche, says the store will double its average sales this weekend.

"We almost look at it in the grocery industry as another holiday," said Gaiche. "It's right up there with Memorial Day and Fourth of July and Thanksgiving. People come in and they buy a lot of extra food because it's pretty much a stay at home holiday."

Grocery stores aren't the only places busy with Super Bowl shoppers this weekend. Workers at electronic stores where they sell big screen TV's say they're also seeing increased foot traffic.

"We've had a lot of great sales and a lot of great energy around Super Bowl week," said Jordan Porter, the sales lead at Best Buy in Rib Mountain. "Black Friday is a big deal, but this is the Super Bowl. This is when people want the big deals for the flat screen TV."

The NRF says about seven percent of viewers are planning on buying a new TV for the game. That's exactly what one man at a Rib Mountain Best Buy did.

"You want to see the high def of the touchdown and defense and all that other fun stuff that you get to see, plus the great commercials that goes on during the Super Bowl," said Steve Kluge.

Kickoff for the game is at 5:30 p.m. on Sunday.

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