Weather impacting Valentine's Day flowers - WAOW - Newsline 9, Wausau News, Weather, Sports

Weather impacting Valentine's Day flowers

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TOWN OF WAUSAU (WAOW) - The cold winter weather is causing a headache for flower shops that are busy getting ready for Valentine's Day. The bitter cold is affecting supplies and making deliveries a challenge.

At Evolutions in Design in Wausau, the scent of fresh flowers fills the air.

Jacob Moore of St. Germain knows exactly which kind his girlfriend will like for Valentine's Day.

"She's a daisy girl, so I definitely go with daisies to make her happy," said Moore.

But store owner Randy Verhasselt says getting these bouquets was a bit trickier this year.

"With the weather, it's really impacted us quite a bit because getting it there is definitely a chore," said Verhasselt.

It's also a chore to protect them from the cold.

"We have to wrap everything in tissue and then two bags," said Verhasselt. "Our gas prices for our vehicles have gone up astronomically because we never shut them off. Then all the extra costs of wrapping, just the man hours in preparing to take it out in the weather is tough too."

Those expenses add up and profits shrink.

"That's not something we can really pass along to the customer. That's all part of the delivery charge," said Verhasselt.

He says he hasn't seen a season this rough in a long time.

"It's been brutal," said Verhasselt.

But he says customers like Moore make the work worth it.

"We do a lot of helping people select the perfect gift for their loved one or their significant other that they're buying for so yeah, it's a lot of fun," said Verhasselt.

Staff at Evolutions in Design say they're still accepting Valentine's Day gift orders. They plan on working long hours to make sure all those orders get filled.


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