MARATHON COUNTY (WAOW) -
This Friday night is date night for many couples. There were long lines for restaurants and movies around central Wisconsin as people are out for Valentine's Day.
Since Valentine's Day falls on a Friday this year, couples have a lot more options. But many stuck with the classic dinner and a movie for date night.
At City Grill in downtown Wausau, the mood is set.
"Love is definitely in the air," said Ashley Rice, general manager at City Grill.
Rice said many diners booked tables weeks ago. She said servers will stay busy on Valentine's Day.
"Wine and champaign are definitely good sellers tonight," said Rice.
Another Valentine's tradition is a romantic comedy at the theater.
"I'm excited because the previews look really good so hopefully we'll get some laughs in," said Brianna Ullenbrauch of Wausau.
Some movie-goers said they took advantage of the holiday falling on a Friday night.
"You don't have school the next day so you can just plan out what you want to do," said Matt Sandquist of Wausau. "Do a late night thing and make it more of a big deal," said his girlfriend Sarah Kate Beck.
But one place that settled down for the evening was Al-Rene's Flowers.
"The pressure's off," said owner Mike Kellnhauser. "Now we go home and kick our feet up in front of a fire and just relax."
Kellnhauser says their rush happened during the days leading up to Valentine's Day.
Friday night, only a few customers remained, picking up last-minute bouquets.
"That's when they'll pretty much take anything. They're in a bind. They gotta make the impression," said Kellnhauser.
It's an impression they only get to make once a year.