Local businesses pay it forward with coffee - WAOW - Newsline 9, Wausau News, Weather, Sports

Local businesses pay it forward with coffee


A national movement to "pay it forward" has found its way to Wausau. Several businesses in our area have become part of a movement to spread joy, through coffee.

It's a way to pay it forward by buying coffee for a stranger.

"There's always someone that could use help in any way like that," said Andrea Scheel of Weston.

It's called the Suspended Coffee Movement. The idea began in Italy more than 100 years ago. But it wasn't until last year it became popular.

"Something so simple as buying a cup of coffee can be so meaningful," said Jo Gassner.

It goes like this, someone walks in to a participating business and buys a cup of coffee. Then, they pay for a second one. That money is then suspended, or put to the side and is used later to purchase a cup for someone less fortunate.

"It could be someone that's just tired, needs a break and a cup of coffee to talk to. It could be someone that's job hunting with no money in their pocket and just need that cup of coffee to get them through the day," said Tara Nowak, Owner of Sweet Lola's in Wausau.

It's up to each business to decide who is eligible for the free cup.

"It could be a variety of people," Nowak added.

The movement has gained popularity through social media. A Facebook page was created about a year ago and since then more than 250,000 people have taken part across the country. Just last week, it found its way to Marathon County.

"It's a no-brainer," said Gassner. "My friend and I decided, lets just bring it here. So, we went and approached a couple of businesses."

So far, four businesses, including Sweet Lola's in downtown Wausau are participating. But, organizers say they want more.

"This is just kind of the launching pad now for other businesses to join in and just let it spread," said Gassner.

Because, they say, it's a small gesture that could mean so much.

Right now Sweet Lola's, Allister Deacons, Downtown Grocery and La Prima Deli are taking part in the movement.

For more information on the suspended coffee movement click here: http://www.suspendedcoffees.com/

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