Craft beer's popularity rising in north central Wisconsin - WAOW - Newsline 9, Wausau News, Weather, Sports

Craft beer's popularity rising in north central Wisconsin

Posted:
WAUSAU (WAOW) - One of Wisconsin's biggest industries is evolving.

Craft beers and specialty beers are as popular as they've ever been, and it appears they're here to stay.

"You pinch yourself because you can feel that you're in this roller coaster kind of a movement," said Michael Zamzow, co-owner of Bull Falls Brewery in Wausau.

Zamzow is on the cutting edge of a national trend. He says in 2009, craft beer made up 4.4 percent of the market, and in 2013, it grew to 7.8 percent.

Wisconsin has 70 businesses brewing craft beers.

"It's just something that's blowing up everywhere. Bull Falls here in town, Red Eye, The Great Dane. There's a lot of local taps. O'so Brewery, Point, Central Waters," said Tyler Vogt, co-owner of Malarkey's Pub in Wausau.

Vogt is taking notice.

"Our craft sales make up probably 85 percent of the beer we sell," he said.

Brewers know what's behind the rise in popularity.

"Craft beer offers a beer drinker a lot of pleasure because of the flavor," said Zamzow.

"The customer likes knowing where the beer came from," said Dan Weber, head brewer at The Great Dane. "You get to talk to the person who made it. You get to ask them questions."

Zamzow says craft beer also comes with health benefits. He says it has grain, fiber, vitamin B complex and antioxidants.

"If one were to be able to extract the alcohol, just by snapping a finger, you would have a Gatorade-like drink. It would be extremely healthy for you," he said.

With so much to offer beer enthusiasts, it looks like craft breweries aren't going anywhere.

The Great Dane hosts Stein Night every Tuesday.

Brewers there say that's a great time to learn more about brewing your own beer or tasting other people's creations.
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WAOW. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service and Mobile Privacy Policy & Terms of Service.

Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Chief Engineer Russ Crass at 715-842-2251. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at fccinfo@fcc.gov.