A central Wisconsin man has turned his love of cars into a way to create awareness about a deadly disease.
Dan Neve of Marshfield drives a rare Shelby edition Mustang. When he hits the road it is a "cruise for a cause" to raise awareness about breast cancer.
That's why he's the Jefferson Award winner for November 2013.
Neve loves the sound and feel of his car, the Ford Shelby Mustang is one of only 81 made. He got the car in back in 2010.
"When I bought the car, my wife had just been diagnosed with breast cancer."
He remembers it being a stressful time.
“The one thing I tell everybody is that I am a fix-it guy and it was the one thing I couldn't fix and it really hit me pretty hard," Neve said.
The car became a distraction.
"It was at that time that I decided to use it to raise funds and awareness to fight breast cancer," he said.
He called his awareness campaign "Cruise for a Cause" and named the car Hope.
It's outfitted with bright pink logos and a few blue for prostate cancer awareness. While its hard to miss the flashy colors, you can't ignore the custom wheels or the roar of the 540 horsepower engine.
When he pops the hood you can see the signatures of its designer Caroll Shelby and Edsell Ford and Henry Ford III, of the Ford Motor Company, making it possibly the only car of its kind in existence. But that's not all that makes it unforgettable.
“Now it's special to me because of all it has done and accomplished. Hundreds of thousands of people have seen the car and had their pictures taken with the car and sat in the car in 25 states, over 45,000 miles I’ve traveled with it."
He has raised thousands of dollars, which he donates to Marshfield Clinic breast cancer awareness programs.
His wife, mother and several other family members battling cancer underwent treatment at the clinic.
“My hope is that when my grand kids grow up they can say they knew people with cancer and now they don't."
That's what the fight is for.
If you know someone who goes above and beyond in their volunteer efforts you can nominate them for a Jefferson Award by clicking here.