Mexico City slammed for breast feeding ads - WAOW - Newsline 9, Wausau News, Weather, Sports

Mexico City slammed for breast feeding ads

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Mexico City thought it had a racy but catchy ad campaign to raise low levels of breast feeding, but instead has drawn a storm of protest from mothers and women's groups.
   The campaign features a slogan that roughly translates as "give your breast to your child, don't turn your back on them."
   The city government has agreed to rethink the ad campaign, after women's groups said it was a guilt-tripping phrase.
   Activists said Wednesday the city erred by not consulting real women about the real-life barriers they face in breast feeding. Many say they need proper nutrition, more maternity leave and permission to breast feed or pump milk at work.
   The ads have also been criticized because they feature semi-nude, thin, light-skinned actresses, but no actual breasts or babies.
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