A toilet paper company is tossing the tube. Scott Naturals debuted its tube-free toilet paper Tuesday.
Wisconsin company Kimberly-Clark came up with the idea. Officials there say 17 billion toilet paper tubes are tossed each year in the United States.
They say a tube-less roll is good for the environment.
"It's about taking a small step to getting those tubes out of the landfills, which will have a huge impact on the environment really," said Scott Naturals brand representative Matt Kosloske.
The company will not completely eliminate tubed toilet paper rolls, but will encourage people to buy the "no-tube" toilet paper.
1908 Grand Avenue, Wausau, WI 54403
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