Every year Salvation Army bell ringers greet shoppers and collect funds to support various charity efforts.
This year, the Salvation Army of Marathon County has only raised $45,000, putting the organization far behind a goal of $160,000.
To encourage people to donate, Lt. Jacob Tripp, the leader of the Marathon County branch, is challenging the community.
He said if bell ringers reach their goal, he will participate in the Special Olympics Polar Plunge in February.
"I'm a little nervous but I'm excited to be able to do it for the cause. We really need the funds for our programs so I'm willing to do whatever it is to make sure we get those funds," said Tripp.
If the organization manages to raise $200,000, Tripp said his entire staff will join him for the Polar Plunge.
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