Bull Falls expanding distribution list - WAOW - Newsline 9, Wausau News, Weather, Sports

Bull Falls expanding distribution list


A taste of Central Wisconsin is on its way to other parts of the state.

It's part of a huge expansion at Bull Falls Brewery in Wausau.

The brewery is now delivering to 50 new businesses across Wisconsin.

Since 2007 Bull Falls has been a staple here in the area.

"We're connected to the community here, you know the name Bull Falls is a short version of the original name of Wausau which was Big Bull Falls," said Mike Zamzow, the brewery's owner.

Now, more communities will have connections with the brewery.

"We never envisioned anything like this happening really," said Zamzow.

Bull Falls already distributes to about 250 businesses in the Badger State and about 60 in the Twin Cities.

Starting Monday there are about 50 more businesses in the Oshkosh, Green Bay and Eau Claire areas that will get a taste of Bull Falls brew.

"We're taking the next step here and to be able to see our little company now expand across, from the east to the west and then to the south along the Fox Valley there there along the lake is a big thing," said Zamzow.

The company started out as a small self-distributor in the Wausau area.

"It grew and now we're really going to continue to make it grow," said Zamzow.

This year the brewery expects to make about 6,800 barrels of beer.

"If the beer is continually brewed to perfection, I guess you could say then it's going to continue to expand into these other markets," said Zamzow.

In five years, he would like to be brewing 15,000 barrels a year.

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