Badgers' Final Four run big for Wisconsin businesses - WAOW - Newsline 9, Wausau News, Weather, Sports

Badgers' Final Four run big for Wisconsin businesses


MADISON, Wis. (AP) -- Businesses across Wisconsin are preparing for a busy weekend with the University of Wisconsin once again in the men's basketball Final Four.

Sports bars and grocery stores expect big business with the Wisconsin men's basketball team facing Kentucky on Saturday night. There's also Easter on Sunday and the Milwaukee Brewers' opening day on Monday, as well as the possibility that the Badgers could make the championship Monday night.

Some businesses are offering specials on Badgers gear and game-time food and drink. Daily Tribune Media reports team apparel is flying off store shelves in central Wisconsin.

St. Norbert College sports economist Kevin Quinn tells The Journal Sentinel that the Badgers' success can translate into sales for unrelated items. He says fans who feel good about their team are a little more likely to open up their wallets.

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