Pabst to return to Milwaukee in 2016 - WAOW - Newsline 9, Wausau News, Weather, Sports

Pabst to return to Milwaukee in 2016


MILWAUKEE (WISN) — Pabst Brewing Company confirms it will be part of a new project at its former brewery site.

Mike Mervis with Zilber, Ltd. told WISN 12 News' Thema Ponton the Pabst sign has now been lit in the old Methodist church the brewery bought in the 1890s. That sign has not been lit since Pabst left Milwaukee.

Mervis said Building 23, which was built as a Methodist church and once housed the Pabst Employee Training Center, will host a micro-brewery and tasting room on the ground floor, and a restaurant on the second floor.

The building is the second-oldest building on the former Pabst campus.

CEO Eugene Kashper said the brewery should be operating by the summer of 2016. It will serve to experiment with former Pabst recipes that are currently out of production.

Pabst had a long, successful history as one of the Milwaukee's best known brands. An ownership change forced the brewery into a controversial shutdown in the '90s.

Back in January of this year, WISN 12 News reported that the new owners of Pabst, including Kashper, were in Milwaukee scouting locations for a new, small brewery operation.

Pabst sales account for roughly 2.5 percent of the U.S. beer market.

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