UW-Madison paper cutting print production - WAOW - Newsline 9, Wausau News, Weather, Sports

UW-Madison paper cutting print production


MADISON, Wis. (AP) -- One of the oldest student newspapers in the country is cutting production of its print edition from four to two days a week.

The Daily Cardinal at the University of Wisconsin-Madison will print Mondays and Thursdays next semester. Editor-in-chief Jim Dayton says the 123-year-old paper will shift its focus to web and mobile products.

Just a few years ago, the university had two daily student newspapers. The other paper, The Badger Herald, now prints weekly and focuses on online reporting.

UW-Madison journalism professor Katy Culver tells the State Journal that college papers once had a captive audience of students, but that's no longer the case. Advertisers can now reach young consumers directly through social media.

The student newspapers do not receive revenue from the university.

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